What is SEO? When anyone hears about SEO, he or she always has a question in mind, what is SEO? SEO stands for Serach Engine Optimization.
Search engine optimization seo is the process of optimizing, configuring a website for search engine indexing and ranking.
SEO is the process to increase the rank high of website or webpage in the search engines like: Google, Yahoo and MSN etc. In search engine results, the higher rank of the website is having the greater chance that website would be visited by a visitor. The higher rank of a website during the search engine results will increase the number of visitors that means increase the traffic the site receives from search engines.
SEO helps to make sure that the website is read by search engines and perform well during search engine results.
What is behind in Search Engines to rank the websites?
Search engine uses programs which are called “spiders” to see and judge the web pages or website. These spiders count lots of different kinds of information from a web page, they document all information and save in search engine’s database, during saving or storing the document in database it uses mathematical operations to check if information is new or old, if information is not new i.e. information is old it does not update their index. Whenever user searches for related information that web page can be found and get higher rank in search results.
While searching, search engines use mathematical algorithm (code) to match the word or key phrases of websites in database, with related information of user into the search field. These mathematical algorithm looks for specific data and return the best match for user in search result pages which he is searching for. These mathematical algorithms are like trade secrets that are constantly readjusted, in an effort to reward quality sites and devalue “tricks” like spam.
Here we explain you what things are required and what things are not required. You do not have to pay anything to get into Google, Yahoo or MSN. Just to get into Google, for instance, you must consider and largely abide by search engine rules and guidelines for inclusion.
There are 2 types of seo, which are known as “ON PAGE SEO” and “OFF PAGE SEO“. Now the question comes, what is “On page seo” and “Off page seo“?
On page seo is basically configurations which to be done on the website or its web pages itself. On page seo configured in such area like: the title tag, meta description tag, meta keywords, image alt tag, the anchor tags text, and the contents in such a way that the search engine can read the source code and content of the website or its web pages, and know whether or not it is relevant to what the user is searching for. In other words, on page seo meaning is to optimize the website or its web page is, the easier it is for search engines to find it.
Off page seo is basically seo actions that are performed outside the area of the website or its webpage itself. Search engines use the mathematical algorithm (code) to match the word or key phrases of websites in database, with related information of user into the search field. This mathematical algorithm looks for specific data and returns the best match for user in search result pages which he is searching for. Off page seo is the task of obtaining inbound links from other websites or webpages which are themselves optimized and well ranked for the same keywords or keyphrases. When the search engines detect that there are inbound links to your website or its webpage that have similar topics to your website or webpages theme, they will use this data during the analysis to help determine relevancy to the users search.
